G-Star Raw Celebrate Local Artists During Heritage Month.
For Heritage month G-Star RAW will be celebrating the creative expression of Rap and Hip-Hop in South Africa, by featuring local artists Shane Eagle, Moozlie, YoungstaCPT and Courtnaé Paul in its premium exclusives by G-Star RAW collection.
Each of them are expressively independent and pushing boundaries in the music industry.
Last week, the denim brand announced its worldwide ‘Hardcore Denim’ campaign with icon Snoop Dogg, helmed by a custom-made version of Snoop’s soundtrack single ‘Say it Witcha Booty’.
“Snoop Dogg had a global impact on Hip Hop culture because he was so different. While everyone was hardcore in their delivery and shouting to get the point across, Snoop said the same thing, but smoother, so it set him apart. His style and charisma also made him impossible to ignore.”
The international Rap legend was also true inspiration for Shane Eagle who added:
“I was born in ’96 when Snoop was moulding the future of Hip Hop for kids like me to grow into and to be inspired by till this day. For me, it was more of the ideology of how to come into the rap game, the need to rep who you are and where you’re from, so your growth can be tracked from that introduction. This is something you will see in my early work.”
Moozlie, who got to interview Snoop back when he was Snoop Lion, says he was easily one of the most coolest person she’d ever met.
Courtnaé Paul added:
“Not only has Snoop helped shape the culture that my life revolves around, but he has also done everything from DJ’ing to making cocktails and that’s the kind of person I am. Living life authentically, to the fullest with no boundaries.”
G-Star RAW collaborated with award-winning, contemporary, multimedia visual artist, Trevor Stuurman for creative direction and photography of these artists. The artists are showcased wearing the Exclusives by G-Star RAW collection across multiple platforms including broadcast partners Yfm, Trace Urban and Trace Africa.
Timeless icons for men and women, spliced with the unique DNA of the G-Star RAW brand. The collection will go in store in South African for the first time in 2022, while limited edition items are now available online.